Australian executives put intuition before analysis

By Patrick Durkin
Updated September 16 2014 - 11:13am, first published 9:57am
Just 29 per cent of executives globally, and only 22 per cent in Australia, said they placed the biggest reliance on data and analytics in making their latest big decision. Photo: Louie Douvis
Just 29 per cent of executives globally, and only 22 per cent in Australia, said they placed the biggest reliance on data and analytics in making their latest big decision. Photo: Louie Douvis
Just 29 per cent of executives globally, and only 22 per cent in Australia, said they placed the biggest reliance on data and analytics in making their latest big decision. Photo: Louie Douvis
Just 29 per cent of executives globally, and only 22 per cent in Australia, said they placed the biggest reliance on data and analytics in making their latest big decision. Photo: Louie Douvis
Just 29 per cent of executives globally, and only 22 per cent in Australia, said they placed the biggest reliance on data and analytics in making their latest big decision. Photo: Louie Douvis
Just 29 per cent of executives globally, and only 22 per cent in Australia, said they placed the biggest reliance on data and analytics in making their latest big decision. Photo: Louie Douvis
Just 29 per cent of executives globally, and only 22 per cent in Australia, said they placed the biggest reliance on data and analytics in making their latest big decision. Photo: Louie Douvis
Just 29 per cent of executives globally, and only 22 per cent in Australia, said they placed the biggest reliance on data and analytics in making their latest big decision. Photo: Louie Douvis

If we've got evidence, let's go with the data. If all we've got is opinion, let's go with mine. That's the favourite management advice of NBN Co chairman Ziggy Switkowski.

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