The region's new tourism and economic development officer, Jeana Bell, has appealed to Cootamundra businesses to take advantage of an opportunity for free nation-wide advertising.
Ms Bell, who took up her appointment with Cootamundra-Gundagai Regional Council in September, said information about "accommodation, eateries, events, businesses and all things Cootamundra" could be publicised for free by the Australian Tourism Destination Warehouse.
"This is better known as the 'Get Connected' website, which is packed with information about tourism in communities throughout NSW," Ms Bell said.
"From here, this website creates newsletters that go out monthly, campaigns, flyers and other marketing material - and this is all for free.
"What an amazing service, that can advertise your business, event and our town with no charge!
"So if you would like to get the ball rolling, or learn how you can help promote our town please don't hesitate to call me at the Cootamundra Council office on 1300 459 689 and we can start this exciting process."
Ms Bell said tourism is defined as "the act and process of spending time away from home in the pursuit of recreation, relaxation, and pleasure, while making use of the commercial provision of services".
"When you think of these things, what comes to mind in relation to our community?
"Whatever this may be, from walking through Pioneer Park, sipping on a Dusty Road Coffee or having a diverse range of retail options - we want visitors to pursue their recreation, relaxation, pleasure and enjoy services here in our town.
"We know these things are here as locals, but outsiders are completely unaware of our hidden gem," she said.
"There's an information gap between us, the locals, and them, the visitors - and my role as tourism and economic development officer is to help bridge this gap, with your help."