Woolworths introduces 'Perfect for Australia Day' section after backlash

Australia Day products were not stocked in stores 12 months ago with a spokesperson citing a "gradual decline in demand" and a "broader discussion about 26 January and what it means to different parts of the community".

The move prompted opposition leader Peter Dutton to call for a boycott of the supermarket group saying it was "against the national interest" and an "outrage".

A Woolworths supermarket in Brisbane was sprayed with an offensive message in the aftermath of Mr Dutton's comments.

Police charged a 40-year-old man over the graffiti at the Teneriffe store that read "5 days 26 Jan Oi Oi Woolies f--- u".

Shoppers at Woolworths and Big W will see a 'Perfect for Australia Day' section appear in stores as January 26 approaches.

The Woolworths display will include "great Australian food that is perfect for the day" and and Big W will stock "products perfect for family and friends coming together over the Australia Day long weekend", a spokesperson said.

"While we did make changes to our merchandise range last Australia Day due to decline in demand in our stores, we listened and recognised that many customers and teams wanted us to do more to help them celebrate the day," the spokesperson said.

"We also now have Aussie-made flags available for sale in our stores - both Supermarkets and BIG W - while our online marketplaces have a range of Aussie-themed merchandise for customers to choose from.

"Our store team members are also welcome to celebrate the day in-store.

"We respect everyone's choices in how they choose to spend the day."

The Woolworths spokesperson said the decision was "aligned with the theme for the day from the National Australia Day Council - reflect, respect and celebrate".