Successful regions are investing in new experiences for passengers.

Last week I flew to Broome for an expedition down the west coast. It's an exciting time in north-western WA, with the opening of a floating wharf designed to handle the area's extreme tidal flows. The state government is also investigating the potential for a new cruise terminal that would be able to process overseas passengers upon arrival in Australia.
The current regulations do not allow international ships to use regional ports as the first point of entry, which means sailing all the way down to Perth's Port of Fremantle. Not very convenient when Broome is so much closer for ships arriving via Asia. Many ships don't bother cruising back up north, so travellers are missing this stunning region.
Instead, these luxury ships on round-the-world cruises head to places that are closer to Fremantle. Busselton, near Margaret River, and Albany, WA's southernmost town, have both seen increased visits. In other states, some ports have struggled, especially since this year's shutdown of P&O, as this was the company that really opened up regional cruising.
Australian Cruise Association CEO Jill Abel says: "We are very confident that these gaps will be filled in the very near future as regional itineraries are so popular with guests." Successful regions are investing in new experiences and facilities for cruise passengers. In Queensland, a huge project has widened Townsville's shipping channel to accommodate larger vessels. After a record 21 cruise ship calls in 2024/25, the city has 26 visits scheduled for 2025/26. In NSW, Eden is expecting 34 calls, including visits from two of our biggest ships this summer, Discovery Princess and Anthem of the Seas.

However, the overall Aussie cruise pie is significantly shrinking. Disney is the latest cruise line to announce it won't return next season, which follows the withdrawal of P&O, Cunard and Virgin Voyages. Royal Caribbean, Princess Cruises and NCL have also reduced the size of local fleets. Ships are moving to Asia and the Caribbean, and so are many Australians who want to try different itineraries in more exotic lands.
The problem is our regulations are too complex, our port fees are too expensive and other countries are more profitable. Sydney and Brisbane will survive, but without sweeping changes, some regional ports may be brushed off the cruise map.
How big: 544 cabins, 728 guests
Who would love it: Luxury travellers and foodies seeking a smaller ship.
Who would not: Families with young kids.
Point of difference: S.A.L.T (Sea And Land Taste) is an immersive culinary program that explores each destination's cultural identity through cuisine and cocktails.
Price point: From $8400 per person, twin-share, in a veranda suite for a six-night Rome to Monte Carlo cruise, departing August 9, 2026.
Don't miss: Dining at 10 onboard venues, hands-on cooking classes, and food market trips and tastings ashore.
Explore more: silversea.com




