The secretary of the Cootamundra Tourism Action Group (CTAG), Nina Piotrowicz, told the launch gathering that CTAG's aim was to work towards ways of improving numbers of tourists and also their experience when they visit our area.
CTAG is an 8-member "355 committee" associated with the council, made up of born and bred Cootamundrians through to more recent residents, she said.
"We've been putting a fair amount of effort into supporting Jeana Bell and Miriam Crane and the consultants in looking at what would make up the brand for Cootamundra.
"We've had a lot of discussions face-to-face and on email about what the community thought was important to highlight.
"Anyone involved in marketing will know it takes an average of seven interactions with a brand to get purchase.
"So now we've got a lot of people at home it's a great opportunity to really start those interactions and build that knowledge, especially with the shift from international travel to domestic intentions."
Jeana Bell, the council's tourism and economic development officer, said work on the branding had started in October last year.
"It's been a lengthy process but we wanted to make sure we got it right.
"We went to Wollongong consultants Wisdom who have done a lot of local community branding and marketing including Hilltop which has worked well.
"Through the brand they wanted to express our love of sport, our rural spirit, our country feel and charm.
"We also had a tone of voice we wanted to express, about our authenticity, our friendliness, inspired by the beauty of our natural surrounds. We're good story tellers and spirited Australians.
"The logo is a silhouette of wattle, and we also display the green and gold we're so well known for and the blue for our clear skies, nature, fresh air and a sense of escape.
"We want to make sure we get this out to people so they see Cootamundra and know it's so beautiful."